Vueling - There´s Plenty of Reasons to Travel
Post-Covid Summer Campaign 2021
Agency: McCann Erickson
Location: Barcelona, Spain
Role: Freelance Creative / Art Director
Context
Summer 2021 marked the first summer of the “new normal.” After months without contact, without seeing our loved ones, and missing the places, smells, and moments that made us feel alive, we wanted to inspire people to fly again. That summer, there were more than enough reasons to travel.
My Role
I was responsible for developing creative concepts for the campaign — the winning idea, “There’s Plenty of Reasons to Travel,” was mine. I also led the art direction across all the presented projects, ensuring consistency and emotional impact throughout the visuals.