Frontera, a global Chilean wine brand from Concha y Toro is going through a brand refresh. Designs may visually interpret the essence of the brand and its Chilean heritage inspired by the current template logo. Do note that this brand refresh should be an evolution of their current look and feel and not a total revolution as they do not want to lose their base of loyal consumers. It is important to also rethink the current Frontera icon (compass within the “O” in the brand logo) to strengthen brand iconization and improve brand recall among consumers.

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