Campaign Tropical
“El nombre más Tropical”
Agency: DDB Ecuador
Client: Pepsico
Location: Guayaquil, Ecuador
"The Most Tropical Name" campaign was a collaborative project with Tropical beverage, aimed at uncovering the most unique and authentic names in Ecuador.
Partnering with Ecuadorian actor Andrés Crespo and filmmaker Javier Andrade, we launched a website where individuals could submit their ideas for uncommon names.
Surprisingly, the highest concentration of submissions came from the town of Chone. As the Creative Art Director, I played a central role in shaping the campaign's visual aesthetic and concept for each video. The initiative successfully revitalized the brand, becoming its most triumphant venture in 20 years. Our efforts not only repositioned a classic brand on the brink of obscurity but also injected new vitality into its identity.
Awards:
El Sol 2014
Bronze (Branded Content) 2014
Effie 2013
Grand Effie
Gold Effie (Interactive)
El Ojo de Iberoamérica 2013
(Shortlist) Interactive